Lucky Brand Magic Trend Panel

Lucky Brand’s Objective:

  • Showcase Lucky Brand as a denim brand to watch to a primarily West Coast audience
  • Reveal Lucky Brand’s latest redesign vision for the brand, and talk about the latest collection
  • Editorialize Lucky Brand’s latest collection with comparisons to WWD trends

WWD Solution:

  • Host a trend panel on-site at WWDMAGIC trade show, moderated by WWD Style Director Alex Badia
  • Curate a presentation for the panel that spotlights trends and Lucky’s collection that fits into them
  • Promote the panel on WWD’s social channels, spreading the messaging beyond the West Coast to more consumers
  • Curate a native recap article on WWD.com to promote a recap of the panel for those who could not attend

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