WWD Culture Conference Video Series

Objectives:

  • To shine a light on the important stance brands are taking around diversity, inclusion and the LGBTQ community
  • To elevate coverage during WWD’s inaugural Culture Conference

WWD Solution:

  • Produce LIVE shot videos at WWD’s Culture Conference:
    • Q&A on-site with executives from Macy’s, PVH and P&G Beauty as they share their companies’ best practices, insights and perspectives when it comes to inclusivity and diversity
    • Videos were published in a native article in WWD’s Digital Daily (84K+ subscribers)
  • Inclusion in WWD’s Culture Conference Instagram Series
    • Reach 1.1MM+ audience on WWD’s Instagram Stories platform

Avec Les Filles Custom Social Media Takeover

Avec Les Filles’ Objective:

  • Spotlight Avec Les Filles latest collection to a US key market
  • Give an inside glimpse to an invite-only press event, complete with influencers and fashion celebs
  • Allow facetime for Avec Les Filles dual creative directors as they talk to the new collection

WWD Solution:

  • Custom Instagram Stories series, LIVE from the event, that hosts a dual purpose:
    • Q&A on-site with the dual creative directors as they answer questions about the latest collection
    • Showcase the attendees, scene and some of the pieces available throughout the event
  • Reach 1.1MM+ audience on WWD’s Instagram Stories platform

Roberto Coin Custom Video Initiative

Roberto Coin’s Objective:

  • Promote Roberto Coin as a trendy fashion authority in the accessories/jewelry sector
  • Spotlight the styling versatility of Roberto Coin’s latest created collection
  • Launch a video that curates trends from the NYFW S/S 2020 seasons
  • Leverage WWD’s production and creative teams to custom shoot a sizzle-style video that can be evergreen throughout 2020

WWD Solution:

  • Create a custom video narrative, based on WWD’s trend reporting, that places Roberto Coin front and center to a fashion-focused audience
  • Tapping into a stylist, full video crew, model and WWD Editor to curate a custom-shot video that spotlights three NYFW trends, coupled with pieces from Roberto Coin that bring them to life in unique looks
  • Curate a dedicated media plan with a set of placements that put Roberto Coin front and center to both WWD’s B2B and B2C audiences, including WWD.com native content and social media promotion

DPA’s “The Diamond Dossier”: A Conversation Around Sustainability, Authenticity & Design

Diamond Producer Association (DPA)’s Objective:

  • Promote DPA’s Total Clarity report while shining a light on the Diamond Dossier, produced alongside WWD
  • Bring attention to diamonds, sustainability and the impact of today’s socially aware jewelry consumer

WWD Solution:

  • Host a LIVE panel as an extension of WWD and DPA’s Diamond Dossier, moderated by WWD’s Executive Editor Arthur Zaczkiewicz
  • Curate a set of branding moments include a welcome sign, custom programming slide and logo placement on key event signage
  • Promote the panel on WWD’s Digital Daily, reaching 84K+

Dash Hudson Breakfast

Dash Hudson’s Objective:

  • Showcase how Dash Hudson provides the tools to help utilize Instagram as a branded sales vehicle through the power of data and visuals

WWD Solution:

  • Co-host an invite-only breakfast and thought-provoking conversation with Dash Hudson’s VP of Brand Strategy, Michelle Belcic, and WWD Editor Kaley Roshitsh, shedding light on how Dash Hudson helps brands grow their businesses
  • Create an engaging social media campaign on WWD’s Instagram Stories (reaching 1MM+) featuring Michelle
  • Produce a custom article recapping the breakfast, running in our Digital Daily

Elite Model Management Panel

Elite Model Management’s Objective:

  • Showcase how Elite Model Management is empowering their talent to go beyond the runway and find their passions in today’s digital age

WWD Solution:

  • Host a panel moderated by WWD Style Director Alex Badia at our 5th-annual Style Dimension, a two-day, consumer facing NYFW event
  • The engaging panel had the largest audience in Style Dimension’s history
  • Promote the panel on WWD’s social channels, spreading the messaging across our 5MM+ audience
  • Curate a set of branding moments for EMM at the Style Dimension including 2 large poster in the main area, custom programming slide for the panel and logo placement on key event signage
  • Inclusion in the editorial recap article in the Digital Daily

Lucky Brand Magic Trend Panel

Lucky Brand’s Objective:

  • Showcase Lucky Brand as a denim brand to watch to a primarily West Coast audience
  • Reveal Lucky Brand’s latest redesign vision for the brand, and talk about the latest collection
  • Editorialize Lucky Brand’s latest collection with comparisons to WWD trends

WWD Solution:

  • Host a trend panel on-site at WWDMAGIC trade show, moderated by WWD Style Director Alex Badia
  • Curate a presentation for the panel that spotlights trends and Lucky’s collection that fits into them
  • Promote the panel on WWD’s social channels, spreading the messaging beyond the West Coast to more consumers
  • Curate a native recap article on WWD.com to promote a recap of the panel for those who could not attend