Live Activations

The Style Dimension 5.0

The Style Dimension continuously focuses on what’s new and what’s next in fashion, beauty, technology and retail, tapping into our editorial clout and arsenal of brands to encourage product experimentation, social conversation, networking amongst attendees and interactions that will yield impressions that last a lifetime.

From curated programming topics that center around behind-the-scenes glimpses, social media strategies and inspirational messaging, to on-the-floor activation moments that invite attendees to be pampered, product sample and learn about undiscovered and known brands, The Style Dimension, once again, provided unparalleled NYFW exposure and a creative hub for the masses during fashion’s most exciting time.

The Style Dimension has generated millions of impressions through program integrations including:

  • Elite Programming Sessions
  • Social Media Initiatives and Promotion
  • Sponsorship Activations and Services
  • Custom VIP Celebration
  • Custom Promotional Elements and PR Pushes
  • First-Ever Synergy with WeWork Now, THE experiential real estate company of the NOW

Partners: Elite Model Management, VUE.AI, Warren Tricomi Salon and Glamsquad

Performance:

  • TOTAL Program Impressions: 36MM+
  • TOTAL Attendees: 1,700+
  • TOTAL Social Media Impressions: 29MM+

Saga Furs Breakfast

Saga Furs’s Objective:

  • Shed light on the current state of the fur market and its future
  • Bring awareness to Saga Furs certified and traceable production of fur, and why it’s more sustainable

WWD Solution:

  • Co-host an invite-only breakfast and thought-provoking panel with Saga Furs and WWD Editors, shedding light on the sustainability of real fur versus faux fur
  • Produce a spread showcasing Saga Furs as the leader in responsible fur production, running in our Digital Daily and Daily Printed edition during NYFW
  • Repurpose the spread to live as a custom article on WWD.com for a month
  • Produce a custom video recapping the panel, streamed across WWD’s content vehicles

WWD’s Third-Annual Festival House with PHYTO

During 2019’s festival season, WWD partnered with PHYTO to host Festival House, an abode of elite fashion and beauty influencers that created 100+ pieces of custom content on their Instagram and Instagram Stories platforms.

WWD, alongside PHYTO, curated a playground of experiences, including services, activations and happy hours for the influencers to create elevated, beauty-focused posts during their weekend in the desert.

Activations included a happy hour with custom cocktails, bathroom takeovers, custom styling sessions, on-site branding, gifting and survival kits.

WWD x Phyto hosted four different bathroom takeovers inside the house, giving the influencers direct access to styling products and tools all weekend long as they got ready for the festival. The takeovers included:

  • Custom Mirror Decals
  • Product Displays
  • Candles with Branded Scents
  • Phyto Towels for Makeup Removal
  • Ring Lights for Selfies

WWD x Phyto also hosted styling sessions for all in-house influencers at a custom styling station on both Saturday and Sunday of Festival House weekend. The styling sessions provided the perfect setting for the influencers to create customized content.

Performance:

  • TOTAL Influencer Content Impressions + Reach: 2.1MM+
  • TOTAL Program Impressions: 8MM+

The Style Dimension 4.0

WWD, in partnership with dpHUE, Klarna, WORTH and Sparkle Bar, aimed to take New York Fashion Week (NYFW) to the ultimate level through merging the crossroads of fashion, beauty and technology. The Style Dimension 4.0 aimed to make NYFW accessible and relevant for all, including consumers and fashion’s most elite crowd, through partnerships with fashion, beauty and technology brands that have their finger on the pulse of what’s new and what’s next. By uniting our clique of notables, including editors, marketers, PR, influencers and designers, alongside eager and exciting brand partners, The Style Dimension 4.0 posed to take NYFW to the next level, creating accessible fashion content and experiences for all.

The Style Dimension has generated millions of impressions through program integrations including:

  • Social Media Initiatives
  • WWD Content Touch Points
  • Sponsorship Activations and Custom Technology Moments
  • Custom VIP Celebration
  • Custom Promotional Elements
  • First-Ever Synergy with Cadillac House, the auto power player’s experiential hub

Performance:

  • TOTAL Program Impressions: 29MM+
  • TOTAL Attendees: 1,200+
  • TOTAL Social Media Impressions: 710K+

The Style Dimension 3.0

WWD, in partnership with Samsung 837 and The Estee Lauder Companies, aimed to take New York Fashion Week to the ultimate level through merging the crossroads of fashion, beauty and technology. The Style Dimension 3.0 aimed to give unlimited access to consumers through partnerships with brands that were celebrating launches of products or alignment with NYFW, while also looking for key NYFW exposure with targeted consumers. By uniting our clique of notables, including editors, marketers, PR, influencers and designers, alongside eager and exciting brand partners, The Style Dimension 3.0 posed to take NYFW to the next level, breaking boundaries like never before.

The Style Dimension has generated millions of impressions through program integrations including:

  • Customized Programming and Panel Discussions
  • First-Ever Fashion Show Livestream
  • First-Ever E-Commerce Shopping Moments
  • Social Media Initiatives
  • WWD Content Touch Points at Samsung 837
  • Sponsorship Activations and Custom Technology Moments
  • Custom VIP Celebration
  • Custom Promotional Elements

Partners: Kate Spade New York, Estee Lauder Companies: MAC, Becca Cosmetics, Origins, GlamGlow and Bumble & Bumble, Polimoda, Kenneth Cole

Performance:

  • TOTAL Program Impressions: 61MM+
  • TOTAL Attendees: 1,400+
  • TOTAL Social Media Impressions: 29MM+

How To Make It In Fashion, Powered by Polimoda

WWD hosted a fashion career panel on the Style Dimension stage, powered by Polimoda.

Featured on the panel were Nicholas Kunz, designer/founder of Nicholas K, and Torsten Hochstatter, Creative Director at PUMA, both graduates of Polimoda.

The panel was targeted for those interested in or already a part of the fashion industry, and how the foundation of a good education at Polimoda prepped the featured designers for success.

All attendees were gifted with an inspirational/educational book from Polimoda.

The panel was streamed on Facebook LIVE and Instagram LIVE, and promoted on WWD’s Twitter page.


Performance:

  • TOTAL Attendees: 115
  • TOTAL Social Reach: 5MM+
  • TOTAL FB Live Views: 1.5K+

Watch the Facebook LIVE Session HERE.

WWD’s Second-Annual Festival House with Sexy Hair

During 2018’s festival season, WWD partnered with Sexy Hair to host Festival House, an abode of elite fashion and beauty influencers that created 85+ pieces of custom content on their Instagram and Instagram Stories platforms.

WWD, alongside Sexy Hair, curated a content playground of activations and moments for the influencers to create elevated, beauty-focused posts during the weekend in the desert. Activations included a mimosa bar, custom styling sessions and bathroom takeovers.

WWD x Sexy Hair hosted five different bathroom takeovers inside the house, giving the influencers direct access to styling products and tools all weekend long as they got ready for the festival. The takeovers included:

  • Custom Mirror Decals
  • Product Displays
  • Gifted Tools for Usage
  • Florals with Product Accents

WWD x Sexy Hair also hosted styling sessions for all in-house influencers and WWD editors on-site at a custom styling station on both Saturday and Sunday of the weekend. The styling sessions provided the perfect setting for the influencers to create customized content.

The Festival House pool hosted customized Sexy Hair floaties and beach balls to lighten up the atmosphere, along with a ”Make Your Own Mimosa” bar with Sexy Hair-inspired juice flavors based on product ingredients.


Performance:

  • TOTAL Influencer Content Impressions + Reach: 2.6MM+
  • TOTAL Program Hashtag Reach (#WWDFestivalHouse and #WorkingWithSexyHair): 4.3MM+
  • TOTAL Program Impressions: 7.1MM+