Thought Leadership

WWD Culture Conference Video Series

Objectives:

  • To shine a light on the important stance brands are taking around diversity, inclusion and the LGBTQ community
  • To elevate coverage during WWD’s inaugural Culture Conference

WWD Solution:

  • Produce LIVE shot videos at WWD’s Culture Conference:
    • Q&A on-site with executives from Macy’s, PVH and P&G Beauty as they share their companies’ best practices, insights and perspectives when it comes to inclusivity and diversity
    • Videos were published in a native article in WWD’s Digital Daily (84K+ subscribers)
  • Inclusion in WWD’s Culture Conference Instagram Series
    • Reach 1.1MM+ audience on WWD’s Instagram Stories platform

DPA’s “The Diamond Dossier”: A Conversation Around Sustainability, Authenticity & Design

Diamond Producer Association (DPA)’s Objective:

  • Promote DPA’s Total Clarity report while shining a light on the Diamond Dossier, produced alongside WWD
  • Bring attention to diamonds, sustainability and the impact of today’s socially aware jewelry consumer

WWD Solution:

  • Host a LIVE panel as an extension of WWD and DPA’s Diamond Dossier, moderated by WWD’s Executive Editor Arthur Zaczkiewicz
  • Curate a set of branding moments include a welcome sign, custom programming slide and logo placement on key event signage
  • Promote the panel on WWD’s Digital Daily, reaching 84K+

Dash Hudson Breakfast

Dash Hudson’s Objective:

  • Showcase how Dash Hudson provides the tools to help utilize Instagram as a branded sales vehicle through the power of data and visuals

WWD Solution:

  • Co-host an invite-only breakfast and thought-provoking conversation with Dash Hudson’s VP of Brand Strategy, Michelle Belcic, and WWD Editor Kaley Roshitsh, shedding light on how Dash Hudson helps brands grow their businesses
  • Create an engaging social media campaign on WWD’s Instagram Stories (reaching 1MM+) featuring Michelle
  • Produce a custom article recapping the breakfast, running in our Digital Daily

Elite Model Management Panel

Elite Model Management’s Objective:

  • Showcase how Elite Model Management is empowering their talent to go beyond the runway and find their passions in today’s digital age

WWD Solution:

  • Host a panel moderated by WWD Style Director Alex Badia at our 5th-annual Style Dimension, a two-day, consumer facing NYFW event
  • The engaging panel had the largest audience in Style Dimension’s history
  • Promote the panel on WWD’s social channels, spreading the messaging across our 5MM+ audience
  • Curate a set of branding moments for EMM at the Style Dimension including 2 large poster in the main area, custom programming slide for the panel and logo placement on key event signage
  • Inclusion in the editorial recap article in the Digital Daily

Lucky Brand Magic Trend Panel

Lucky Brand’s Objective:

  • Showcase Lucky Brand as a denim brand to watch to a primarily West Coast audience
  • Reveal Lucky Brand’s latest redesign vision for the brand, and talk about the latest collection
  • Editorialize Lucky Brand’s latest collection with comparisons to WWD trends

WWD Solution:

  • Host a trend panel on-site at WWDMAGIC trade show, moderated by WWD Style Director Alex Badia
  • Curate a presentation for the panel that spotlights trends and Lucky’s collection that fits into them
  • Promote the panel on WWD’s social channels, spreading the messaging beyond the West Coast to more consumers
  • Curate a native recap article on WWD.com to promote a recap of the panel for those who could not attend

Thought Leaders Lab with Avon

Avon’s Objective:

  • Showcase and position Avon as a thought-leader and expert in the Beauty field to WWD’s subscriber base
  • Educate our audience on the creation of Avon products – and how it requires a blend of science, high quality product standards, speed to market and a strong emotional connection to consumers. A mix of all of this creates a “must have” product for Avon
  • Highlight Avon’s executives: Director of Future Innovation, VP Global R&D and Head of Color for Global Consumer Product Design

WWD Solution:

  • Produce a “Thought Leaders Lab” with a round table conversation, moderated by WWD Content Studios Editors, addressing all of Avon’s key needs
  • From this round table conversation, create an engaging and educational custom content piece and video to live in WWD’s Digital Daily and on WWD.com

Kate Spade New York Livestream Presentation + Designer/CEO Q&A

This season, WWD partnered with Kate Spade New York to bring their latest runway show and capsule collection from new Creative Director Nicola Glass to fashion elite and consumers.

Kate Spade New York LIVE streamed their runway show from NYFW September 2018 on the Style Dimension stage, followed by a live Q&A talk with CEO Anna Bakst and Nicola herself, moderated by WWD Reporter Lisa Lockwood.

Several influencer models circulated the space in looks straight off the runway.

The panel was streamed on Facebook LIVE and Instagram LIVE, and promoted on WWD’s Twitter page.

Post panel, attendees could shop several of the brand’s latest handbag releases in an exclusive capsule moment for Style Dimension attendees.


Performance:

  • TOTAL Attendees: 325 (this panel was WWD Style Dimension’s most attended!)
  • TOTAL Social Reach: 5MM+
  • TOTAL FB Live Views: 2K+

Watch the Facebook LIVE Session HERE.