WWD Studios presents Thought Leaders Lab, an innovative way to create content that blends thought leadership with traditional news analysis and executive roundtables, in a brainstorming session between notable executives of a variety of brands.
Thought Leaders Lab Series Details:
- WWD Studios editors will identify an industry issue as the center of a brainstorming session between several different, relevant brands that will act as a living “white paper”
- Session to be led by WWD Studios Editor and include up to 3 brands at a time to participate in the session
- Topics in the Lab to be pre-determined and shared for research
- Topics will explore different facets of the featured industry, surrounding a prominent problem in that industry with viable solutions/tactics presented
- Sessions will take place LIVE in the WWD Studios offices, inviting a photographer, videographer and audience members to capitalize and document the insights presented
- Thought Leaders Lab sessions will be recapped and documented via:
- Custom Videos
- Editorial Articles
- Native Articles
- Social Media Postings
Past Thought Leaders Lab Participants: Liztrek, DynamicAction, Destination XL, TUMI, PGA Stores, HSBC