Spotlight is a custom editorially-created problem and solution based feature, produced by WWD Studios.

Spotlight offers your brand the opportunity to be featured as your industry’s thought leader through editorial and brand content components that live together and put your brand’s innovations and advancements at the forefront.

WWD Studios will work directly with your brand to determine the topic problem and your brand’s highlighted solutions in a truly collaborative production structure.

Spotlight contains FIVE components:

  • WWD Editorial Components:
    • Market Analysis
    • Friction Points
    • By the Numbers
  • Sponsored Brand Components:
    • Thought Leadership (Q&A Format)
    • Business Solutions

Additionally, WWD will feature your brand’s logo over the entire Spotlight portfolio, as well as include a CTA.

Past Spotlight Participants: Michael Todd Beauty, Lectra, Marcus Lemonis, Woolmark, Consinee Group

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