WWD’s Best in Show Objective:
- Increase awareness and generate excitement for Vegas Couture 2017 and key brands in attendance
- Position participating watch and jewelry brands in a fresh, innovative light within WWD’s Digital Daily and printed daily edition, as well as in an exclusive social media gallery
- Drive sales, awareness and traffic for participating brands
WWD Solution:
- Digital:
- First-to-market, Sponsored Special Section powered by WWD Studios, featuring jewelry/watch brands, highlighting the brand story, latest collection and unique craftsmanship and design
- Special section in WWD’s Digital Daily
- Pages were clickable, driving to each brand’s e-commerce site
- Each brand received social media presence on WWD’s Instagram
- Print:
- Each participating brand received coverage with imagery, product details and WWD Editor suggestions in special print edition
- Issue was distributed at Vegas Couture 2017
