Vegas Couture

WWD’s Best in Show Objective:

  • Increase awareness and generate excitement for Vegas Couture 2017 and key brands in attendance
  • Position participating watch and jewelry brands in a fresh, innovative light within WWD’s Digital Daily and printed daily edition, as well as in an exclusive social media gallery
  • Drive sales, awareness and traffic for participating brands

WWD Solution:

  • Digital:
    • First-to-market, Sponsored Special Section powered by WWD Studios, featuring jewelry/watch brands, highlighting the brand story, latest collection and unique craftsmanship and design
    • Special section in WWD’s Digital Daily
    • Pages were clickable, driving to each brand’s e-commerce site
    • Each brand received social media presence on WWD’s Instagram
  • Print:
    • Each participating brand received coverage with imagery, product details and WWD Editor suggestions in special print edition
    • Issue was distributed at Vegas Couture 2017

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