Baselworld

WWD’s Time and Time Again Objective:

  • Increase awareness and generate excitement for Baselworld 2017 and key brands in attendance
  • Position participating watch brands in a fresh, innovative light within WWD’s Digital Daily and Printed Daily edition
  • Drive sales, awareness and traffic for participating brands

WWD Solution:

  • Digital:
    • First-to-market, Sponsored Special Section powered by WWD Studios, featuring watch brands, highlighting the brand story, latest collection and unique craftsmanship and design
    • Section lived in WWD’s Digital Daily during Baselworld
    • Pages were clickable, driving to each brand’s e-commerce site
    • Each brand received social media presence on WWD’s Instagram
  • Print:
    • Each brand received presence in a special printed edition that was distributed at Baselworld

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