WWD’s Time and Time Again Objective:
- Increase awareness and generate excitement for Baselworld 2017 and key brands in attendance
- Position participating watch brands in a fresh, innovative light within WWD’s Digital Daily and Printed Daily edition
- Drive sales, awareness and traffic for participating brands
WWD Solution:
- Digital:
- First-to-market, Sponsored Special Section powered by WWD Studios, featuring watch brands, highlighting the brand story, latest collection and unique craftsmanship and design
- Section lived in WWD’s Digital Daily during Baselworld
- Pages were clickable, driving to each brand’s e-commerce site
- Each brand received social media presence on WWD’s Instagram
- Print:
- Each brand received presence in a special printed edition that was distributed at Baselworld
