Burberry Fragrance’s Objective:
- Promote the launch of Burberry’s My Burberry Black Fragrance
- Drive awareness to My Burberry Black
- Align My Burberry Black with Mother’s Day and Female Lifestyle Content Environments
- Display My Burberry Black in a First-To-Market, Exclusive Opportunity with a Luxury Feel
WWD Solution:
- A healthy mix of unique and custom digital and social media units and posts, as well as high-impact placements, including:
- Homepage Takeovers
- Targeted Impressions to Runway, Fashion and Beauty Channels
- In-Article Video
- Ownership of Mother’s Day Editorial Content
- Best In Fragrance Custom Sponsorship:
- Custom editorial content Burberry surrounded and aligned their My Burberry Black Fragrance with
- Best In Fragrance Editorial Article
- Scent Notes of Spring Custom Social Video