Dyson’s Objective:

  • Increase awareness to both consumers and the fashion industry of the Dyson Supersonic Hairdryer and its capabilities
  • Align with NYFW x WWD with a customized event activation

WWD Solution:

  • Custom Dyson NYFW Party Prep Lounge, prepping influencers for a CODE x NYFW Kickoff Party
    • @styleontherise
    • @lindsilanestyle
    • @jessie_malay
  • Glamsquad party prep hairstylists and makeup artists
  • Cocktails, Apps, and Dyson gifting to influencers
  • Custom Hashtag Mirror Decals and Influencer Artwork

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