Dyson Posted on October 19, 2017October 24, 2018 by laneykay611 Dyson’s Objective: Increase awareness to both consumers and the fashion industry of the Dyson Supersonic Hairdryer and its capabilities Align with NYFW x WWD with a customized event activation WWD Solution: Custom Dyson NYFW Party Prep Lounge, prepping influencers for a CODE x NYFW Kickoff Party @styleontherise @lindsilanestyle @jessie_malay Glamsquad party prep hairstylists and makeup artists Cocktails, Apps, and Dyson gifting to influencers Custom Hashtag Mirror Decals and Influencer Artwork