WHO: Consumers and NYFW-Goers, as well as the fashion elite and influencers
WHAT: A fully-digitized content playground providing curated programming, unparalleled access to the fashion elite and revolutionary technology-themed experiences through the lens of WWD and Samsung 837, with sponsorship from Michael Todd Beauty, OGX and Amore Pacific.
WHEN: February 8th, 9th and 12th during NYFW 2018
WHERE: Samsung 837, in the heart of the Meatpacking District
WHY: To tap into designers to share their insights, advice and experiences in order to connect with attendees cross-industry, and extend the mark of fashion beyond the runway, giving a true designer experience
Performance:
- WWD Style Dimension Social Media Impressions: 30MM+
- 1,200+ Attendees for Programming and VIP over 3 days