UBM – Coterie Posted on October 19, 2017October 23, 2018 by laneykay611 UBM’s Objective: Elevate brands and exhibitors at COTERIE 2017 Generate brand awareness and content for a number of exhibitors at Coterie Create buzz within the retailer/buying/sourcing/fashion communities Connect brands with WWD Studios editors and notables Mobilize a relevant and engaging social conversation WWD Solution: Customized 360, Coterie activation program, including the following elements: WWD Studios Custom-Built Media Booth On-Site Custom-Build Microsite to house all video and article content Custom-Shot Brand Videos with 40 brands featured Custom Articles and Galleries Captured Images Live Panel Discussions in WWD Studios Booth Custom @WWD Social Pre, During, and Post Social Promotion Plan Performance: TOTAL Program Impressions: 84MM+