UBM – Coterie

UBM’s Objective:

• Elevate brands and exhibitors at COTERIE 2017
• Generate brand awareness and content for a number of exhibitors at Coterie
• Create buzz within the retailer/buying/sourcing/fashion communities
• Connect brands with WWD Studios editors and notables
• Mobilize a relevant and engaging social conversation

WWD Solution:

• Customized 360, Coterie activation program, including the following elements:
  • WWD Studios Custom-Built Media Booth On-Site
  • Custom-Build Microsite to house all video and article content
  • Custom-Shot Brand Videos with 40 brands featured
  • Custom Articles and Galleries
  • Captured Images
  • Live Panel Discussions in WWD Studios Booth
  • Custom @WWD Social Pre, During, and Post Social Promotion Plan

Performance:

• TOTAL Program Impressions: 84MM+