UBM – Coterie

UBM’s Objective:

  • Elevate brands and exhibitors at COTERIE 2017
  • Generate brand awareness and content for a number of exhibitors at Coterie
  • Create buzz within the retailer/buying/sourcing/fashion communities
  • Connect brands with WWD Studios editors and notables
  • Mobilize a relevant and engaging social conversation

WWD Solution:

  • Customized 360, Coterie activation program, including the following elements:
    • WWD Studios Custom-Built Media Booth On-Site
    • Custom-Build Microsite to house all video and article content
    • Custom-Shot Brand Videos with 40 brands featured
    • Custom Articles and Galleries
    • Captured Images
    • Live Panel Discussions in WWD Studios Booth
    • Custom @WWD Social Pre, During, and Post Social Promotion Plan

Performance:

  • TOTAL Program Impressions: 84MM+

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