UBM – Magic/Project

UBM’s Objective:

• Elevate brands and exhibitors at MAGIC and PROJECT 2017
• Generate brand excitement and unparalleled content opportunities for a number of exhibitors at the tradeshows
• Create buzz within the retailer/buying communities
• Connect brands with WWD Studios editors and notables
• Mobilize a relevant and engaging social conversation
• Produce the best content on behalf of the selected participating brands

WWD Solution:

• Customized 360, MAGIC and PROJECT activation program, including the following elements:
  • WWD Studios Custom-Built Media Booth On-Site
  • Custom-Build Microsite to house all video and article content
  • Custom-Shot Brand Videos
  • Custom Articles and Galleries
  • Live Panel Discussions in WWD Studios Booth
  • Custom Headshot and Photo Booth Activations to generate participation and excitement
  • Custom @WWD Social Pre, During, and Post Social Promotion Plan

Performance:

• TOTAL Program Impressions: 45MM+