UBM – Magic/Project Posted on October 19, 2017October 26, 2018 by laneykay611 UBM’s Objective: Elevate brands and exhibitors at MAGIC and PROJECT 2017 Generate brand excitement and unparalleled content opportunities for a number of exhibitors at the tradeshows Create buzz within the retailer/buying communities Connect brands with WWD Studios editors and notables Mobilize a relevant and engaging social conversation Produce the best content on behalf of the selected participating brands WWD Solution: Customized 360, MAGIC and PROJECT activation program, including the following elements: WWD Studios Custom-Built Media Booth On-Site Custom-Build Microsite to house all video and article content Custom-Shot Brand Videos Custom Articles and Galleries Live Panel Discussions in WWD Studios Booth Custom Headshot and Photo Booth Activations to generate participation and excitement Custom @WWD Social Pre, During, and Post Social Promotion Plan Performance: TOTAL Program Impressions: 45MM+