UBM – Magic/Project

UBM’s Objective:

  • Elevate brands and exhibitors at MAGIC and PROJECT 2017
  • Generate brand excitement and unparalleled content opportunities for a number of exhibitors at the tradeshows
  • Create buzz within the retailer/buying communities
  • Connect brands with WWD Studios editors and notables
  • Mobilize a relevant and engaging social conversation
  • Produce the best content on behalf of the selected participating brands

WWD Solution:

  • Customized 360, MAGIC and PROJECT activation program, including the following elements:
    • WWD Studios Custom-Built Media Booth On-Site
    • Custom-Build Microsite to house all video and article content
    • Custom-Shot Brand Videos
    • Custom Articles and Galleries
    • Live Panel Discussions in WWD Studios Booth
    • Custom Headshot and Photo Booth Activations to generate participation and excitement
    • Custom @WWD Social Pre, During, and Post Social Promotion Plan


  • TOTAL Program Impressions: 45MM+

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