Ultimate Holiday Gift Guide

In Holiday 2016, WWD created the Ultimate Holiday Gift Guide, a curation of the most gift-able products in beauty, fashion, jewelry, home and beyond for all the loved ones on your list. The Ultimate Holiday Gift Guide was curated by Style On The Rise, a high-profile fashion influencer.

Through a variety of distribution vehicles, including a customized digital microsite and custom-shot social media promotion, program participants saw upticks in sales, viewership on their site and reach with untapped audiences.

WWD Solution:

  • WWD featured a selection of products, varying from travel excursions to face masks
  • Every gift guide participant was included in the following:
    • Printed Gift Guide
    • Digital Microsite Gift Guide + WWD.com promotion
    • WWD’s social media platforms
    • @styleontherise social platforms
    • Dedicated Email Blast

Performance:

  • Viewers spent over 1,600 hours with our gift guide
  • TOTAL Program Impressions: 1.3MM+

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