Ultimate Holiday Gift Guide

In Holiday 2016, WWD created the Ultimate Holiday Gift Guide, a curation of the most gift-able products in beauty, fashion, jewelry, home and beyond for all the loved ones on your list. The Ultimate Holiday Gift Guide was curated by Style On The Rise, a high-profile fashion influencer.

Through a variety of distribution vehicles, including a customized digital microsite and custom-shot social media promotion, program participants saw upticks in sales, viewership on their site and reach with untapped audiences.

WWD Solution:

  • WWD featured a selection of products, varying from travel excursions to face masks
  • Every gift guide participant was included in the following:
    • Printed Gift Guide
    • Digital Microsite Gift Guide + WWD.com promotion
    • WWD’s social media platforms
    • @styleontherise social platforms
    • Dedicated Email Blast


  • Viewers spent over 1,600 hours with our gift guide
  • TOTAL Program Impressions: 1.3MM+

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: