In Holiday 2016, WWD created the Ultimate Holiday Gift Guide, a curation of the most gift-able products in beauty, fashion, jewelry, home and beyond for all the loved ones on your list. The Ultimate Holiday Gift Guide was curated by Style On The Rise, a high-profile fashion influencer.
Through a variety of distribution vehicles, including a customized digital microsite and custom-shot social media promotion, program participants saw upticks in sales, viewership on their site and reach with untapped audiences.
- WWD featured a selection of products, varying from travel excursions to face masks
- Every gift guide participant was included in the following:
- Printed Gift Guide
- Digital Microsite Gift Guide + WWD.com promotion
- WWD’s social media platforms
- @styleontherise social platforms
- Dedicated Email Blast
- Viewers spent over 1,600 hours with our gift guide
- TOTAL Program Impressions: 1.3MM+