This Fall, WWD Studios took over the Vision Expo West Content Studio to deliver thought leader panel discussions LIVE from the trade show floor, and streamed via Facebook LIVE to our social audience.
Through editorial mentions, a custom Twitter series and special advertorial section, WWD Studios created a full 360 partnership on behalf of the Vision Council.
Program Elements Included:
- Custom Advertorial Section with three exhibitor brands in WWD’s Digital Daily and Custom Printed Edition
- WWD.com Exclusive Editorial Feature
- On-Site LIVE Panel Discussions, streamed via Facebook LIVE, with panelists secured by the Vision Council
- Topics:
- Eyewear Industry Leaders Discuss Business Development in an Ever-Shifting Market at VEW
- Eyewear Designers Coco and Breezy Discuss How They Developed Their Brand and This Season’s Top Trends at VEW
- Custom eight-part Twitter series, promoting the sessions on-site and touting the WWD x VEW partnership