ICSC Special Section – WWD Studios

ICSC’s Objective:

Shine a spotlight around the ICSC NY-Based Deal Making Convention
Educate WWD’s audiences on some of the top real estate power players, trends, and market analysis
Garner high-level exposure during timing for participating brands

WWD Solution:

WWD Studios customized sponsored ICSC special section in both WWD’s Digital Daily on day #1 of ICSC, and a special printed edition distributed on the show floor
Section lived within WWD’s annual ICSC themed issue, surrounding the sponsored content with relevant editorial content
Brands that bought in each received a single page or a spread, with integration from WWD Studios Editors within their supplied assets

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