ICSC Special Section Posted on December 6, 2017October 24, 2018 by laneykay611 ICSC’s Objective: Shine a spotlight around the ICSC NY-Based Deal Making Convention Educate WWD’s audiences on some of the top real estate power players, trends, and market analysis Garner high-level exposure during timing for participating brands WWD Solution: WWD Studios customized sponsored ICSC special section in both WWD’s Digital Daily on day #1 of ICSC, and a special printed edition distributed on the show floor Section lived within WWD’s annual ICSC themed issue, surrounding the sponsored content with relevant editorial content Brands that bought in each received a single page or a spread, with integration from WWD Studios Editors within their supplied assets