Kingpins’ Objective:
- The head of Kingpins, Andrew Olah, wanted to discuss the evolution of the denim industry from a tradeshow perspective, and needed the perfect platform to do so
- Promotion of the first-ever Denim Days NYC show
- Reach industry B2B audience that has knowledge and influence over the denim industry
WWD Solution:
- Custom Q&A page with WWD Studios Editor that included a bevy of tailored questions to Andrew Olah in order to execute his desired message
- Q&A ran in tandem with our annual Denim In Depth issue report, placing the section in the perfect content environment
- Q&A included custom images, captions and pull quotes to pull the page together
Past Q&A Participants: Calik, Perfect Corp, CBL Properties, Isko, Samsung 837, Consinee Group, IFTF, Free Country, Samsung/PH5, AGL, AG Jeans, Brama, Rodo, Aspesi, Blauer, UPW, Saga Furs, Moncler, The Vision Council, W by Worth, ORDRE
