WWD’s Winter Wish List Objective:
- Increase awareness and generate excitement for WWD’s annual Jewelry/Watch feature in November 2017, prior to holiday shopping season
- Position participating watch and jewelry brands in a multi-branded section, each with their own dedicated moment, in the Digital Daily and special Printed Daily edition, as well as a custom social media gallery
- Lend a WWD Studios angle to each brand, showcasing editorial support for specific pieces
- Drive sales, awareness and e-commerce traffic for all brands
WWD Solution:
- Digital:
- Sponsored special section powered by WWD Studios, featuring multiple brands, highlighting the brand story, trending collection pieces and unique designs
- Special section in Digital Daily
- Each brand received social media presence on WWD’s Instagram
- Print:
- Section also lived in WWD’s special printed edition, distributed to our full subscriber base for more brand visibility
