Winter Wish List

WWD’s Winter Wish List Objective:

  • Increase awareness and generate excitement for WWD’s annual Jewelry/Watch feature in November 2017, prior to holiday shopping season
  • Position participating watch and jewelry brands in a multi-branded section, each with their own dedicated moment, in the Digital Daily and special Printed Daily edition, as well as a custom social media gallery
  • Lend a WWD Studios angle to each brand, showcasing editorial support for specific pieces
  • Drive sales, awareness and e-commerce traffic for all brands

WWD Solution:

  • Digital:
    • Sponsored special section powered by WWD Studios, featuring multiple brands, highlighting the brand story, trending collection pieces and unique designs
    • Special section in Digital Daily
    • Each brand received social media presence on WWD’s Instagram
  • Print:
    • Section also lived in WWD’s special printed edition, distributed to our full subscriber base for more brand visibility

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