Woolrich’s Objective:

  • Ignite the conversation around the Woolrich Parka during holiday timing
  • Educate audience on things to discover about the Woolrich Parka, and what makes it iconic
  • Integrate WWD Style Director, Alex Badia, into the project while having him interact with Woolrich Creative Director, Andrea Cane

WWD Solution:

  • Custom WWD Shot and produced video titled “Five Things You Need to Know About the Iconic Woolrich Parka”, filmed at the Woolrich Soho Flagship with WWD’s Alex Badia and Woolrich’s Andrea Cane
  • Video is in snackable social format, and lives on WWD’s Instagram and Facebook platforms
  • Video integrates five key facts about the Woolrich Parka, while showcasing custom campaign video and imagery, and products from the latest collection, all while in the Woolrich environment

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