Christian Lacroix Special Section

Christian Lacroix’s Objective:

  • Shine a spotlight on Christian Lacroix’s blossoming brand
  • Educate WWD audiences on the evolution of the brand into a lifestyle, e-commerce platform and new design aesthetic
  • Garner high-level exposure for Nicolas Topiol, CEO of Christian Lacroix

WWD Solution:

  • Produce a custom special section detailing the new Christian Lacroix DNA, running in our Digital Daily
  • Pages showcased sets of imagery that spotlighted the design aesthetic and pulled the section together
  • Piece featured exclusive quotes from CEO Nicolas Topiol

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