Christian Lacroix’s Objective:
- Shine a spotlight on Christian Lacroix’s blossoming brand
- Educate WWD audiences on the evolution of the brand into a lifestyle, e-commerce platform and new design aesthetic
- Garner high-level exposure for Nicolas Topiol, CEO of Christian Lacroix
WWD Solution:
- Produce a custom special section detailing the new Christian Lacroix DNA, running in our Digital Daily
- Pages showcased sets of imagery that spotlighted the design aesthetic and pulled the section together
- Piece featured exclusive quotes from CEO Nicolas Topiol
