Visit Newport Beach Custom Section

Visit Newport Beach’s Objective:

  • Ignite the conversation around the Newport Beach fashion and retail scene around NYFW timing
  • Establish Newport Beach as a key fashion and shopping destination
  • Integrate WWD Style Director Alex Badia into the project, establishing key trends that can be found in Newport Beach

WWD Solution:

  • Custom WWD Studios hybrid section of sponsored content and editorial fashion shoot
  • Section lived as a 10 page unit in WWD’s Digital Daily and Printed Daily edition during NYFW
  • Section integrates “City Guide” style pages that cover all there is to do, see, eat and shop in Newport Beach, accompanied by a custom on-location fashion shoot in Newport Beach, styled by Alex Badia and his team

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