Visit Newport Beach’s Objective:
- Ignite the conversation around the Newport Beach fashion and retail scene around NYFW timing
- Establish Newport Beach as a key fashion and shopping destination
- Integrate WWD Style Director Alex Badia into the project, establishing key trends that can be found in Newport Beach
WWD Solution:
- Custom WWD Studios hybrid section of sponsored content and editorial fashion shoot
- Section lived as a 10 page unit in WWD’s Digital Daily and Printed Daily edition during NYFW
- Section integrates “City Guide” style pages that cover all there is to do, see, eat and shop in Newport Beach, accompanied by a custom on-location fashion shoot in Newport Beach, styled by Alex Badia and his team
