CBL Properties’ Objective:
- Generate in-store conversion sales at CBL Properties across the country during key holiday timing
- Promote specific brands/retailers and their holiday product through a custom digitized and social presence
- Establish CBL Properties as prime retailer go-to for your holiday shopping needs
- Spotlight Midwest retail centers specifically to drive growth and sales
- Craft sweepstakes to drive in-store traffic upon participation
WWD Solution:
- Custom Digital Daily section, divided by gifting categories (example: “Fitness Guru,” and “Frequent Flyer”)
- Custom Digital Microsite to drive traffic to the sweepstakes for entry and spotlight different retailers
- Native Article and custom ROS banners on WWD.com to drive more traffic to the digital microsite
- Custom social media promotion on @WWD’s platforms in fun, interactive GIF format
- Influencer integration with Chicago-based Olivia Rink
- Custom content creation on Instagram and Instagram Stories featuring several featured products in the gift guide
Performance:
- TOTAL Time Spent: 4,200+ hours
- TOTAL In-Store Conversions: 225K+
- TOTAL Program Impressions: 1.5MM+
View the Custom Microsite HERE.