WWD’s Second-Annual Festival House with Sexy Hair

During 2018’s festival season, WWD partnered with Sexy Hair to host Festival House, an abode of elite fashion and beauty influencers that created 85+ pieces of custom content on their Instagram and Instagram Stories platforms.

WWD, alongside Sexy Hair, curated a content playground of activations and moments for the influencers to create elevated, beauty-focused posts during the weekend in the desert. Activations included a mimosa bar, custom styling sessions and bathroom takeovers.

WWD x Sexy Hair hosted five different bathroom takeovers inside the house, giving the influencers direct access to styling products and tools all weekend long as they got ready for the festival. The takeovers included:

  • Custom Mirror Decals
  • Product Displays
  • Gifted Tools for Usage
  • Florals with Product Accents

WWD x Sexy Hair also hosted styling sessions for all in-house influencers and WWD editors on-site at a custom styling station on both Saturday and Sunday of the weekend. The styling sessions provided the perfect setting for the influencers to create customized content.

The Festival House pool hosted customized Sexy Hair floaties and beach balls to lighten up the atmosphere, along with a ”Make Your Own Mimosa” bar with Sexy Hair-inspired juice flavors based on product ingredients.


Performance:

  • TOTAL Influencer Content Impressions + Reach: 2.6MM+
  • TOTAL Program Hashtag Reach (#WWDFestivalHouse and #WorkingWithSexyHair): 4.3MM+
  • TOTAL Program Impressions: 7.1MM+

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: