Louis Vuitton’s Objective:
- Promote Louis Vuitton’s latest advertising campaign starring Emma Stone and increase awareness of the launch of its newest bag collection
- Shine a spotlight on the brand’s latest additions to the classic Capucines handbag line and showcase the details of the elevated styles
- Educate WWD audiences on the evolution and craftsmanship of the iconic handbag
WWD Solution:
- Produce a custom article detailing the campaign and the handbag collection, running in our Digital Daily
- Re-purpose the custom piece to live as an online article on WWD.com for a month
- Article featured images that spotlighted the handbag and showcased the overall theme of the campaign
