Louis Vuitton Custom Article

Louis Vuitton’s Objective:

  • Promote Louis Vuitton’s latest advertising campaign starring Emma Stone and increase awareness of the launch of its newest bag collection
  • Shine a spotlight on the brand’s latest additions to the classic Capucines handbag line and showcase the details of the elevated styles
  • Educate WWD audiences on the evolution and craftsmanship of the iconic handbag

WWD Solution:

  • Produce a custom article detailing the campaign and the handbag collection, running in our Digital Daily
  • Re-purpose the custom piece to live as an online article on WWD.com for a month
  • Article featured images that spotlighted the handbag and showcased the overall theme of the campaign

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