Influencer Program with Micam, Mipel, and The Lombardy Region

During Milan Fashion Week and the Micam/Mipel Tradeshow Season in September 2018, WWD and FN partnered with Micam, Mipel and the Lombardy Region to host a custom influencer trip and content program, generating 325 pieces of custom content across Instagram, Instagram Stories and WWD/FN media platforms.

Micam, Mipel and the Lombardy Region, alongside WWD and FN, curated
a custom itinerary of tradeshow events and appointments, meet & greets, parties and travel excursions for three influencers to experience and create elevated, customized, international-focused posts during their week in Milan, Italy.

The influencers also spoke on a social media/fashion and footwear themed panel, moderated by a WWD Editor, at the Micam and Mipel tradeshows, showcasing their expertise in the industry and promoting their personalities.

Key highlights from the itinerary included:

  • Meeting with key brands/clientele at the Micam/Mipel Shows
  • Panel Discussion at the Micam/Mipel Shows
  • Interviews with ItalianShoes.com
  • Meet & Greet with Tommy Hilfiger
  • Micam and Mipel VIP Cocktail Parties
  • Leu Locati Bag Manufacturer Tour
  • Moreschi Shoe Manufacturer Tour
  • Museum of Shoes
  • Lake Como Boat Tour

Performance:

  • TOTAL Influencer Content Followers: 958K+
  • TOTAL Content Impressions: 3.5MM+

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: