Influencer Program with Micam, Mipel, and The Lombardy Region

During Milan Fashion Week and the Micam/Mipel Tradeshow Season in September 2018, WWD and FN partnered with Micam, Mipel and the Lombardy Region to host a custom influencer trip and content program, generating 325 pieces of custom content across Instagram, Instagram Stories and WWD/FN media platforms.

Micam, Mipel and the Lombardy Region, alongside WWD and FN, curated
a custom itinerary of tradeshow events and appointments, meet & greets, parties and travel excursions for three influencers to experience and create elevated, customized, international-focused posts during their week in Milan, Italy.

The influencers also spoke on a social media/fashion and footwear themed panel, moderated by a WWD Editor, at the Micam and Mipel tradeshows, showcasing their expertise in the industry and promoting their personalities.

Key highlights from the itinerary included:

  • Meeting with key brands/clientele at the Micam/Mipel Shows
  • Panel Discussion at the Micam/Mipel Shows
  • Interviews with
  • Meet & Greet with Tommy Hilfiger
  • Micam and Mipel VIP Cocktail Parties
  • Leu Locati Bag Manufacturer Tour
  • Moreschi Shoe Manufacturer Tour
  • Museum of Shoes
  • Lake Como Boat Tour


  • TOTAL Influencer Content Followers: 958K+
  • TOTAL Content Impressions: 3.5MM+

Leave a Reply

Your email address will not be published. Required fields are marked *