Moncler Custom Q&A Posted on October 19, 2018October 26, 2018 by laneykay611 Moncler’s Objective: Generate buzz surrounding the brand’s newly-launched Moncler Genius drops program Introduce the Moncler Fragments collection, including its influences and designs Discuss “fast fashion” and how Moncler Genius is playing into the hype Create thought leadership conversation through dialogue with WWD Studios Editors Generate promotion for pop-up and event in Italy during Pitti Uomo WWD Solution: Produce a custom Q&A spotlighting Moncler’s first designer drop, running in our Digital Daily Article featured images that spotlighted the first launch of the Hiroshi Fujiwara drop, as well as exclusive quotes on the collaboration Instigate a WWD Instagram Stories Takeover with Alex Badia, LIVE from the Moncler drop pop-up and exclusive launch cocktail party