Moncler Custom Q&A

Moncler’s Objective:

• Generate buzz surrounding the brand’s newly-launched Moncler Genius drops program
• Introduce the Moncler Fragments collection, including its influences and designs
• Discuss “fast fashion” and how Moncler Genius is playing into the hype
• Create thought leadership conversation through dialogue with WWD Studios Editors
• Generate promotion for pop-up and event in Italy during Pitti Uomo

WWD Solution:

• Produce a custom Q&A spotlighting Moncler’s first designer drop, running in our Digital Daily
• Article featured images that spotlighted the first launch of the Hiroshi Fujiwara drop, as well as exclusive quotes on the collaboration
• Instigate a WWD Instagram Stories Takeover with Alex Badia, LIVE from the Moncler drop pop-up and exclusive launch cocktail party