Moncler Custom Q&A

Moncler’s Objective:

  • Generate buzz surrounding the brand’s newly-launched Moncler Genius drops program
  • Introduce the Moncler Fragments collection, including its influences and designs
  • Discuss “fast fashion” and how Moncler Genius is playing into the hype
  • Create thought leadership conversation through dialogue with WWD Studios Editors
  • Generate promotion for pop-up and event in Italy during Pitti Uomo

WWD Solution:

  • Produce a custom Q&A spotlighting Moncler’s first designer drop, running in our Digital Daily
  • Article featured images that spotlighted the first launch of the Hiroshi Fujiwara drop, as well as exclusive quotes on the collaboration
  • Instigate a WWD Instagram Stories Takeover with Alex Badia, LIVE from the Moncler drop pop-up and exclusive launch cocktail party

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