WWD, in partnership with Samsung 837 and The Estee Lauder Companies, aimed to take New York Fashion Week to the ultimate level through merging the crossroads of fashion, beauty and technology. The Style Dimension 3.0 aimed to give unlimited access to consumers through partnerships with brands that were celebrating launches of products or alignment with NYFW, while also looking for key NYFW exposure with targeted consumers. By uniting our clique of notables, including editors, marketers, PR, influencers and designers, alongside eager and exciting brand partners, The Style Dimension 3.0 posed to take NYFW to the next level, breaking boundaries like never before.
The Style Dimension has generated millions of impressions through program integrations including:
- Customized Programming and Panel Discussions
- First-Ever Fashion Show Livestream
- First-Ever E-Commerce Shopping Moments
- Social Media Initiatives
- WWD Content Touch Points at Samsung 837
- Sponsorship Activations and Custom Technology Moments
- Custom VIP Celebration
- Custom Promotional Elements
Partners: Kate Spade New York, Estee Lauder Companies: MAC, Becca Cosmetics, Origins, GlamGlow and Bumble & Bumble, Polimoda, Kenneth Cole
Performance:
- TOTAL Program Impressions: 61MM+
- TOTAL Attendees: 1,400+
- TOTAL Social Media Impressions: 29MM+
