Thought Leaders Lab with Avon Posted on May 22, 2019May 23, 2019 by laneykay611 Avon’s Objective: Showcase and position Avon as a thought-leader and expert in the Beauty field to WWD’s subscriber base Educate our audience on the creation of Avon products – and how it requires a blend of science, high quality product standards, speed to market and a strong emotional connection to consumers. A mix of all of this creates a “must have” product for Avon Highlight Avon’s executives: Director of Future Innovation, VP Global R&D and Head of Color for Global Consumer Product Design WWD Solution: Produce a “Thought Leaders Lab” with a round table conversation, moderated by WWD Content Studios Editors, addressing all of Avon’s key needs From this round table conversation, create an engaging and educational custom content piece and video to live in WWD’s Digital Daily and on WWD.com