Thought Leaders Lab with Avon

Avon’s Objective:

  • Showcase and position Avon as a thought-leader and expert in the Beauty field to WWD’s subscriber base
  • Educate our audience on the creation of Avon products – and how it requires a blend of science, high quality product standards, speed to market and a strong emotional connection to consumers. A mix of all of this creates a “must have” product for Avon
  • Highlight Avon’s executives: Director of Future Innovation, VP Global R&D and Head of Color for Global Consumer Product Design

WWD Solution:

  • Produce a “Thought Leaders Lab” with a round table conversation, moderated by WWD Content Studios Editors, addressing all of Avon’s key needs
  • From this round table conversation, create an engaging and educational custom content piece and video to live in WWD’s Digital Daily and on WWD.com

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