Diamond Producer Association’s Objective:
- Generate awareness and buzz around DPA’s Total Clarity campaign including ground-breaking data and positive insights on the diamond industry
- Bring attention to the positive socio-economical and environmental benefits of diamond mining
- Engage consumers through engaging storytelling, bringing DPA’s report to life
WWD Solution:
- Produce and distribute the Diamond Dossier, a 16-page Executive Briefing Report during moments such as New York Fashion Week and WWD’s Apparel & Retail CEO Summit
- Printed Daily issue distribution of the report around NYFW shows and WWD’s Style Dimension
- Repurpose the Diamond Dossier into a two-page custom spread, running in the Digital Daily, Printed Daily edition and WWD.com
