DPA Diamond Dossier

Diamond Producer Association’s Objective:

  • Generate awareness and buzz around DPA’s Total Clarity campaign including ground-breaking data and positive insights on the diamond industry
  • Bring attention to the positive socio-economical and environmental benefits of diamond mining
  • Engage consumers through engaging storytelling, bringing DPA’s report to life

WWD Solution:

  • Produce and distribute the Diamond Dossier, a 16-page Executive Briefing Report during moments such as New York Fashion Week and WWD’s Apparel & Retail CEO Summit
  • Printed Daily issue distribution of the report around NYFW shows and WWD’s Style Dimension
  • Repurpose the Diamond Dossier into a two-page custom spread, running in the Digital Daily, Printed Daily edition and WWD.com

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