GEOX Custom Articles

GEOX’s Objective:

• Generate buzz for GEOX in the US and the brand’s technological innovation in Italian footwear
• Drive traffic to GEOX’s new ecommerce site and the brand’s new AERANTIS line
• Showcase the brand’s leadership in sustainability and its performance-oriented apparel as seen on the race track at Formula E’s NYC E-Prix race

WWD Solution:

• Produce two custom stories spotlighting GEOX’s pioneering nature in Italian footwear and sustainability
• Generate buzz around GEOX Dragon’s participation at Formula E’s NYC E-Prix race and the brand’s performance-oriented apparel through a takeover on WWD’s Instagram Stories (reaching 1MM+), led by WWD’s Style Director, Alex Badia