GEOX Custom Articles – WWD Studios

GEOX’s Objective:

Generate buzz for GEOX in the US and the brand’s technological innovation in Italian footwear
Drive traffic to GEOX’s new ecommerce site and the brand’s new AERANTIS line
Showcase the brand’s leadership in sustainability and its performance-oriented apparel as seen on the race track at Formula E’s NYC E-Prix race

WWD Solution:

Produce two custom stories spotlighting GEOX’s pioneering nature in Italian footwear and sustainability
Generate buzz around GEOX Dragon’s participation at Formula E’s NYC E-Prix race and the brand’s performance-oriented apparel through a takeover on WWD’s Instagram Stories (reaching 1MM+), led by WWD’s Style Director, Alex Badia

Enter your comment here...

Fill in your details below or click an icon to log in:

Email (required) (Address never made public)

Name (required)

Website

You are commenting using your WordPress.com account. ( Log Out / Change )

You are commenting using your Google account. ( Log Out / Change )

You are commenting using your Twitter account. ( Log Out / Change )

You are commenting using your Facebook account. ( Log Out / Change )

Connecting to %s