GEOX Custom Articles Posted on September 20, 2019September 20, 2019 by laneykay611 GEOX’s Objective: Generate buzz for GEOX in the US and the brand’s technological innovation in Italian footwear Drive traffic to GEOX’s new ecommerce site and the brand’s new AERANTIS line Showcase the brand’s leadership in sustainability and its performance-oriented apparel as seen on the race track at Formula E’s NYC E-Prix race WWD Solution: Produce two custom stories spotlighting GEOX’s pioneering nature in Italian footwear and sustainability Generate buzz around GEOX Dragon’s participation at Formula E’s NYC E-Prix race and the brand’s performance-oriented apparel through a takeover on WWD’s Instagram Stories (reaching 1MM+), led by WWD’s Style Director, Alex Badia