Golden Goose’s Objective:
- Shine a spotlight on Golden Goose’s Venetian craftsmanship roots, artisanal tradition and product personalization
- Generate buzz around Golden Goose’s Labs where shoppers can take part in the creation process for their perfect pair of sneakers
WWD Solution:
- Produce a custom article spotlighting the craftsmanship behind the brand and Golden Goose’s Lab, running in our Digital Daily and Printed Daily edition during Milan Fashion Week
- Re-purpose the custom piece to live as an online article on WWD.com for a month
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