Hong Kong Trade’s Objective:
- Position Hong Kong as an up-and-coming style and fashion destination
- Promote eight Hong Kong based designers and their latest collections
- Drive fashion traffic to the city of Hong Kong
- Editorialize Hong Kong fashion in the United States
WWD Solution:
- Custom 16-page feature separated into City Guide features to Hong Kong as a city and fashion destination, and a custom on-location editorial shoot with Style Director Alex Badia utilizing only Hong Kong fashion
- Custom social initiatives, including designer Q&As, Stories takeover with Alex on location in Hong Kong, and a shoot recap gallery that introduces Hong Kong and its designers to our consumer audience
- Printed Daily issue distribution of the feature at NYFW
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