Hong Kong Trade Development Council Style Guide

Hong Kong Trade’s Objective:

  • Position Hong Kong as an up-and-coming style and fashion destination
  • Promote eight Hong Kong based designers and their latest collections
  • Drive fashion traffic to the city of Hong Kong
  • Editorialize Hong Kong fashion in the United States

WWD Solution:

  • Custom 16-page feature separated into City Guide features to Hong Kong as a city and fashion destination, and a custom on-location editorial shoot with Style Director Alex Badia utilizing only Hong Kong fashion
  • Custom social initiatives, including designer Q&As, Stories takeover with Alex on location in Hong Kong, and a shoot recap gallery that introduces Hong Kong and its designers to our consumer audience
  • Printed Daily issue distribution of the feature at NYFW

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