Lucky Brand Magic Trend Panel

Lucky Brand’s Objective:

• Showcase Lucky Brand as a denim brand to watch to a primarily West Coast audience
• Reveal Lucky Brand’s latest redesign vision for the brand, and talk about the latest collection
• Editorialize Lucky Brand’s latest collection with comparisons to WWD trends

WWD Solution:

• Host a trend panel on-site at WWDMAGIC trade show, moderated by WWD Style Director Alex Badia
• Curate a presentation for the panel that spotlights trends and Lucky’s collection that fits into them
• Promote the panel on WWD’s social channels, spreading the messaging beyond the West Coast to more consumers
• Curate a native recap article on WWD.com to promote a recap of the panel for those who could not attend