Lucky Brand Magic Trend Panel Posted on September 20, 2019September 20, 2019 by laneykay611 Lucky Brand’s Objective: Showcase Lucky Brand as a denim brand to watch to a primarily West Coast audience Reveal Lucky Brand’s latest redesign vision for the brand, and talk about the latest collection Editorialize Lucky Brand’s latest collection with comparisons to WWD trends WWD Solution: Host a trend panel on-site at WWDMAGIC trade show, moderated by WWD Style Director Alex Badia Curate a presentation for the panel that spotlights trends and Lucky’s collection that fits into them Promote the panel on WWD’s social channels, spreading the messaging beyond the West Coast to more consumers Curate a native recap article on WWD.com to promote a recap of the panel for those who could not attend