MAC Cosmetics Custom Q&A

MAC’s Objective:

• Position MAC Cosmetics as the leader in Backstage Beauty looks at New York Fashion Week and the creator of must-try makeup trends each season
• Leverage MAC’s backstage authority through the lens of their Artistry
• Showcase the designers they support backstage during NYFW

WWD Solution:

• Create a custom Q&A spotlighting MAC’s presence backstage, running in the Digital Daily and Printed Daily edition during New York Fashion Week
• Create an engaging social media campaign on WWD’s Instagram (reaching 1MM+) consisting of:
  • 5 Instagram Galleries spotlighting MAC backstage at shows including Jeremy Scott, Brandon Maxwell, Oscar de la Renta and more
  • Instagram Stories takeover backstage at Jeremy Scott, which swiped up to MAC’s IGTV channel for more content
  • Total Social Media Impressions: 1.2MM!