Saga Furs Breakfast

Saga Furs’s Objective:

  • Shed light on the current state of the fur market and its future
  • Bring awareness to Saga Furs certified and traceable production of fur, and why it’s more sustainable

WWD Solution:

  • Co-host an invite-only breakfast and thought-provoking panel with Saga Furs and WWD Editors, shedding light on the sustainability of real fur versus faux fur
  • Produce a spread showcasing Saga Furs as the leader in responsible fur production, running in our Digital Daily and Daily Printed edition during NYFW
  • Repurpose the spread to live as a custom article on WWD.com for a month
  • Produce a custom video recapping the panel, streamed across WWD’s content vehicles

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