Saga Furs Breakfast

Saga Furs’s Objective:

• Shed light on the current state of the fur market and its future
• Bring awareness to Saga Furs certified and traceable production of fur, and why it’s more sustainable

WWD Solution:

• Co-host an invite-only breakfast and thought-provoking panel with Saga Furs and WWD Editors, shedding light on the sustainability of real fur versus faux fur
• Produce a spread showcasing Saga Furs as the leader in responsible fur production, running in our Digital Daily and Daily Printed edition during NYFW
• Repurpose the spread to live as a custom article on WWD.com for a month
• Produce a custom video recapping the panel, streamed across WWD’s content vehicles