The Palmeraie’s Objective:
- Spotlight the city of Scottsdale as a retail and lifestyle destination you cannot miss on your travel list
- Define The Palmeraie retail center and establish its role in the luxury shopping community
- Gather new tenants in the luxury fashion, beauty and technology market to add to their center
WWD Solution:
- Custom 6-page feature that delves into all that The Palmeraie has to offer, from the shops to the restaurants, and curating a schedule of must-see experiences for potential visitors
- Special interviews with WWD Editors and Palmeraie Executives to create one-of-a-kind quotes and anecdotes about The Palmeraie and Scottsdale as a city
- Printed Daily issue distribution of the feature at NYFW, MFW and PFW to spread the word globally
