The Style Dimension 4.0

WWD, in partnership with dpHUE, Klarna, WORTH and Sparkle Bar, aimed to take New York Fashion Week (NYFW) to the ultimate level through merging the crossroads of fashion, beauty and technology. The Style Dimension 4.0 aimed to make NYFW accessible and relevant for all, including consumers and fashion’s most elite crowd, through partnerships with fashion, beauty and technology brands that have their finger on the pulse of what’s new and what’s next. By uniting our clique of notables, including editors, marketers, PR, influencers and designers, alongside eager and exciting brand partners, The Style Dimension 4.0 posed to take NYFW to the next level, creating accessible fashion content and experiences for all.

The Style Dimension has generated millions of impressions through program integrations including:

  • Social Media Initiatives
  • WWD Content Touch Points
  • Sponsorship Activations and Custom Technology Moments
  • Custom VIP Celebration
  • Custom Promotional Elements
  • First-Ever Synergy with Cadillac House, the auto power player’s experiential hub

Performance:

  • TOTAL Program Impressions: 29MM+
  • TOTAL Attendees: 1,200+
  • TOTAL Social Media Impressions: 710K+

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