WWD’s Third-Annual Festival House with PHYTO

During 2019’s festival season, WWD partnered with PHYTO to host Festival House, an abode of elite fashion and beauty influencers that created 100+ pieces of custom content on their Instagram and Instagram Stories platforms.

WWD, alongside PHYTO, curated a playground of experiences, including services, activations and happy hours for the influencers to create elevated, beauty-focused posts during their weekend in the desert.

Activations included a happy hour with custom cocktails, bathroom takeovers, custom styling sessions, on-site branding, gifting and survival kits.

WWD x Phyto hosted four different bathroom takeovers inside the house, giving the influencers direct access to styling products and tools all weekend long as they got ready for the festival. The takeovers included:

  • Custom Mirror Decals
  • Product Displays
  • Candles with Branded Scents
  • Phyto Towels for Makeup Removal
  • Ring Lights for Selfies

WWD x Phyto also hosted styling sessions for all in-house influencers at a custom styling station on both Saturday and Sunday of Festival House weekend. The styling sessions provided the perfect setting for the influencers to create customized content.

Performance:

  • TOTAL Influencer Content Impressions + Reach: 2.1MM+
  • TOTAL Program Impressions: 8MM+

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