Avec Les Filles’ Objective:
- Spotlight Avec Les Filles latest collection to a US key market
- Give an inside glimpse to an invite-only press event, complete with influencers and fashion celebs
- Allow facetime for Avec Les Filles dual creative directors as they talk to the new collection
WWD Solution:
- Custom Instagram Stories series, LIVE from the event, that hosts a dual purpose:
- Q&A on-site with the dual creative directors as they answer questions about the latest collection
- Showcase the attendees, scene and some of the pieces available throughout the event
- Reach 1.1MM+ audience on WWD’s Instagram Stories platform
Like this:
Like Loading...
