Avec Les Filles Custom Social Media Takeover

Avec Les Filles’ Objective:

  • Spotlight Avec Les Filles latest collection to a US key market
  • Give an inside glimpse to an invite-only press event, complete with influencers and fashion celebs
  • Allow facetime for Avec Les Filles dual creative directors as they talk to the new collection

WWD Solution:

  • Custom Instagram Stories series, LIVE from the event, that hosts a dual purpose:
    • Q&A on-site with the dual creative directors as they answer questions about the latest collection
    • Showcase the attendees, scene and some of the pieces available throughout the event
  • Reach 1.1MM+ audience on WWD’s Instagram Stories platform

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