Diamond Producer Association (DPA)’s Objective:
- Promote DPA’s Total Clarity report while shining a light on the Diamond Dossier, produced alongside WWD
- Bring attention to diamonds, sustainability and the impact of today’s socially aware jewelry consumer
WWD Solution:
- Host a LIVE panel as an extension of WWD and DPA’s Diamond Dossier, moderated by WWD’s Executive Editor Arthur Zaczkiewicz
- Curate a set of branding moments include a welcome sign, custom programming slide and logo placement on key event signage
- Promote the panel on WWD’s Digital Daily, reaching 84K+
