Roberto Coin Custom Video Initiative

Roberto Coin’s Objective:

  • Promote Roberto Coin as a trendy fashion authority in the accessories/jewelry sector
  • Spotlight the styling versatility of Roberto Coin’s latest created collection
  • Launch a video that curates trends from the NYFW S/S 2020 seasons
  • Leverage WWD’s production and creative teams to custom shoot a sizzle-style video that can be evergreen throughout 2020

WWD Solution:

  • Create a custom video narrative, based on WWD’s trend reporting, that places Roberto Coin front and center to a fashion-focused audience
  • Tapping into a stylist, full video crew, model and WWD Editor to curate a custom-shot video that spotlights three NYFW trends, coupled with pieces from Roberto Coin that bring them to life in unique looks
  • Curate a dedicated media plan with a set of placements that put Roberto Coin front and center to both WWD’s B2B and B2C audiences, including native content and social media promotion

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