Roberto Coin’s Objective:
- Promote Roberto Coin as a trendy fashion authority in the accessories/jewelry sector
- Spotlight the styling versatility of Roberto Coin’s latest created collection
- Launch a video that curates trends from the NYFW S/S 2020 seasons
- Leverage WWD’s production and creative teams to custom shoot a sizzle-style video that can be evergreen throughout 2020
WWD Solution:
- Create a custom video narrative, based on WWD’s trend reporting, that places Roberto Coin front and center to a fashion-focused audience
- Tapping into a stylist, full video crew, model and WWD Editor to curate a custom-shot video that spotlights three NYFW trends, coupled with pieces from Roberto Coin that bring them to life in unique looks
- Curate a dedicated media plan with a set of placements that put Roberto Coin front and center to both WWD’s B2B and B2C audiences, including WWD.com native content and social media promotion