WWD Culture Conference Video Series

Objectives:

• To shine a light on the important stance brands are taking around diversity, inclusion and the LGBTQ community
• To elevate coverage during WWD’s inaugural Culture Conference

WWD Solution:

• Produce LIVE shot videos at WWD’s Culture Conference:
  • Q&A on-site with executives from Macy’s, PVH and P&G Beauty as they share their companies’ best practices, insights and perspectives when it comes to inclusivity and diversity
  • Videos were published in a native article in WWD’s Digital Daily (84K+ subscribers)
• Inclusion in WWD’s Culture Conference Instagram Series
  • Reach 1.1MM+ audience on WWD’s Instagram Stories platform