Author: laneykay611

WWD Culture Conference Video Series

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Objectives:

  • To shine a light on the important stance brands are taking around diversity, inclusion and the LGBTQ community
  • To elevate coverage during WWD’s inaugural Culture Conference

WWD Solution:

  • Produce LIVE shot videos at WWD’s Culture Conference:
    • Q&A on-site with executives from Macy’s, PVH and P&G Beauty as they share their companies’ best practices, insights and perspectives when it comes to inclusivity and diversity
    • Videos were published in a native article in WWD’s Digital Daily (84K+ subscribers)
  • Inclusion in WWD’s Culture Conference Instagram Series
    • Reach 1.1MM+ audience on WWD’s Instagram Stories platform

Avec Les Filles Custom Social Media Takeover

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Avec Les Filles’ Objective:

  • Spotlight Avec Les Filles latest collection to a US key market
  • Give an inside glimpse to an invite-only press event, complete with influencers and fashion celebs
  • Allow facetime for Avec Les Filles dual creative directors as they talk to the new collection

WWD Solution:

  • Custom Instagram Stories series, LIVE from the event, that hosts a dual purpose:
    • Q&A on-site with the dual creative directors as they answer questions about the latest collection
    • Showcase the attendees, scene and some of the pieces available throughout the event
  • Reach 1.1MM+ audience on WWD’s Instagram Stories platform

Roberto Coin Custom Video Initiative

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Roberto Coin’s Objective:

  • Promote Roberto Coin as a trendy fashion authority in the accessories/jewelry sector
  • Spotlight the styling versatility of Roberto Coin’s latest created collection
  • Launch a video that curates trends from the NYFW S/S 2020 seasons
  • Leverage WWD’s production and creative teams to custom shoot a sizzle-style video that can be evergreen throughout 2020

WWD Solution:

  • Create a custom video narrative, based on WWD’s trend reporting, that places Roberto Coin front and center to a fashion-focused audience
  • Tapping into a stylist, full video crew, model and WWD Editor to curate a custom-shot video that spotlights three NYFW trends, coupled with pieces from Roberto Coin that bring them to life in unique looks
  • Curate a dedicated media plan with a set of placements that put Roberto Coin front and center to both WWD’s B2B and B2C audiences, including WWD.com native content and social media promotion

DPA’s “The Diamond Dossier”: A Conversation Around Sustainability, Authenticity & Design

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Diamond Producer Association (DPA)’s Objective:

  • Promote DPA’s Total Clarity report while shining a light on the Diamond Dossier, produced alongside WWD
  • Bring attention to diamonds, sustainability and the impact of today’s socially aware jewelry consumer

WWD Solution:

  • Host a LIVE panel as an extension of WWD and DPA’s Diamond Dossier, moderated by WWD’s Executive Editor Arthur Zaczkiewicz
  • Curate a set of branding moments include a welcome sign, custom programming slide and logo placement on key event signage
  • Promote the panel on WWD’s Digital Daily, reaching 84K+

Dash Hudson Breakfast

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Dash Hudson’s Objective:

  • Showcase how Dash Hudson provides the tools to help utilize Instagram as a branded sales vehicle through the power of data and visuals

WWD Solution:

  • Co-host an invite-only breakfast and thought-provoking conversation with Dash Hudson’s VP of Brand Strategy, Michelle Belcic, and WWD Editor Kaley Roshitsh, shedding light on how Dash Hudson helps brands grow their businesses
  • Create an engaging social media campaign on WWD’s Instagram Stories (reaching 1MM+) featuring Michelle
  • Produce a custom article recapping the breakfast, running in our Digital Daily

Elite Model Management Panel

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Elite Model Management’s Objective:

  • Showcase how Elite Model Management is empowering their talent to go beyond the runway and find their passions in today’s digital age

WWD Solution:

  • Host a panel moderated by WWD Style Director Alex Badia at our 5th-annual Style Dimension, a two-day, consumer facing NYFW event
  • The engaging panel had the largest audience in Style Dimension’s history
  • Promote the panel on WWD’s social channels, spreading the messaging across our 5MM+ audience
  • Curate a set of branding moments for EMM at the Style Dimension including 2 large poster in the main area, custom programming slide for the panel and logo placement on key event signage
  • Inclusion in the editorial recap article in the Digital Daily

Lucky Brand Magic Trend Panel

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Lucky Brand’s Objective:

  • Showcase Lucky Brand as a denim brand to watch to a primarily West Coast audience
  • Reveal Lucky Brand’s latest redesign vision for the brand, and talk about the latest collection
  • Editorialize Lucky Brand’s latest collection with comparisons to WWD trends

WWD Solution:

  • Host a trend panel on-site at WWDMAGIC trade show, moderated by WWD Style Director Alex Badia
  • Curate a presentation for the panel that spotlights trends and Lucky’s collection that fits into them
  • Promote the panel on WWD’s social channels, spreading the messaging beyond the West Coast to more consumers
  • Curate a native recap article on WWD.com to promote a recap of the panel for those who could not attend

Roberto Coin Custom Video Initiative

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Roberto Coin Program Summary:

  • Promote Roberto Coin as THE authority in the red carpet jewelry sector for the 2018/2019 events season
  • Spotlight the styling versatility of Roberto Coin’s most iconic pieces
  • Reach both the industry and consumer audiences to re-introduce Roberto Coin as a jeweler to watch
  • Leverage the elite WWD video, production and creative teams to custom shoot a sizzle-style video that can be evergreen throughout 2019

The Style Dimension 5.0

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The Style Dimension continuously focuses on what’s new and what’s next in fashion, beauty, technology and retail, tapping into our editorial clout and arsenal of brands to encourage product experimentation, social conversation, networking amongst attendees and interactions that will yield impressions that last a lifetime.

From curated programming topics that center around behind-the-scenes glimpses, social media strategies and inspirational messaging, to on-the-floor activation moments that invite attendees to be pampered, product sample and learn about undiscovered and known brands, The Style Dimension, once again, provided unparalleled NYFW exposure and a creative hub for the masses during fashion’s most exciting time.

The Style Dimension has generated millions of impressions through program integrations including:

  • Elite Programming Sessions
  • Social Media Initiatives and Promotion
  • Sponsorship Activations and Services
  • Custom VIP Celebration
  • Custom Promotional Elements and PR Pushes
  • First-Ever Synergy with WeWork Now, THE experiential real estate company of the NOW

Partners: Elite Model Management, VUE.AI, Warren Tricomi Salon and Glamsquad

Performance:

  • TOTAL Program Impressions: 36MM+
  • TOTAL Attendees: 1,700+
  • TOTAL Social Media Impressions: 29MM+

Saga Furs Breakfast

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Saga Furs’s Objective:

  • Shed light on the current state of the fur market and its future
  • Bring awareness to Saga Furs certified and traceable production of fur, and why it’s more sustainable

WWD Solution:

  • Co-host an invite-only breakfast and thought-provoking panel with Saga Furs and WWD Editors, shedding light on the sustainability of real fur versus faux fur
  • Produce a spread showcasing Saga Furs as the leader in responsible fur production, running in our Digital Daily and Daily Printed edition during NYFW
  • Repurpose the spread to live as a custom article on WWD.com for a month
  • Produce a custom video recapping the panel, streamed across WWD’s content vehicles

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