Q&A with Kingpins

Kingpins’ Objective:

  • The head of Kingpins, Andrew Olah, wanted to discuss the evolution of the denim industry from a tradeshow perspective, and needed the perfect platform to do so
  • Promotion of the first-ever Denim Days NYC show
  • Reach industry B2B audience that has knowledge and influence over the denim industry

WWD Solution:

  • Custom Q&A page with WWD Studios Editor that included a bevy of tailored questions to Andrew Olah in order to execute his desired message
  • Q&A ran in tandem with our annual Denim In Depth issue report, placing the section in the perfect content environment
  • Q&A included custom images, captions and pull quotes to pull the page together

Past Q&A Participants: Calik, Perfect Corp, CBL Properties, Isko, Samsung 837, Consinee Group, IFTF, Free Country, Samsung/PH5, AGL, AG Jeans, Brama, Rodo, Aspesi, Blauer, UPW, Saga Furs, Moncler, The Vision Council, W by Worth, ORDRE

Winter Wish List

WWD’s Winter Wish List Objective:

  • Increase awareness and generate excitement for WWD’s annual Jewelry/Watch feature in November 2017, prior to holiday shopping season
  • Position participating watch and jewelry brands in a multi-branded section, each with their own dedicated moment, in the Digital Daily and special Printed Daily edition, as well as a custom social media gallery
  • Lend a WWD Studios angle to each brand, showcasing editorial support for specific pieces
  • Drive sales, awareness and e-commerce traffic for all brands

WWD Solution:

  • Digital:
    • Sponsored special section powered by WWD Studios, featuring multiple brands, highlighting the brand story, trending collection pieces and unique designs
    • Special section in Digital Daily
    • Each brand received social media presence on WWD’s Instagram
  • Print:
    • Section also lived in WWD’s special printed edition, distributed to our full subscriber base for more brand visibility

Woolrich

Woolrich’s Objective:

  • Ignite the conversation around the Woolrich Parka during holiday timing
  • Educate audience on things to discover about the Woolrich Parka, and what makes it iconic
  • Integrate WWD Style Director, Alex Badia, into the project while having him interact with Woolrich Creative Director, Andrea Cane

WWD Solution:

  • Custom WWD Shot and produced video titled “Five Things You Need to Know About the Iconic Woolrich Parka”, filmed at the Woolrich Soho Flagship with WWD’s Alex Badia and Woolrich’s Andrea Cane
  • Video is in snackable social format, and lives on WWD’s Instagram and Facebook platforms
  • Video integrates five key facts about the Woolrich Parka, while showcasing custom campaign video and imagery, and products from the latest collection, all while in the Woolrich environment

Burberry Fragrance

Burberry Fragrance’s Objective:

  • Promote the launch of Burberry’s My Burberry Black Fragrance
  • Drive awareness to My Burberry Black
  • Align My Burberry Black with Mother’s Day and Female Lifestyle Content Environments
  • Display My Burberry Black in a First-To-Market, Exclusive Opportunity with a Luxury Feel

WWD Solution:

  • A healthy mix of unique and custom digital and social media units and posts, as well as high-impact placements, including:
    • Homepage Takeovers
    • Targeted Impressions to Runway, Fashion and Beauty Channels
    • In-Article Video
    • Ownership of Mother’s Day Editorial Content
    • Best In Fragrance Custom Sponsorship:
    • Custom editorial content Burberry surrounded and aligned their My Burberry Black Fragrance with
    • Best In Fragrance Editorial Article
    • Scent Notes of Spring Custom Social Video

Ultimate Holiday Gift Guide

In Holiday 2016, WWD created the Ultimate Holiday Gift Guide, a curation of the most gift-able products in beauty, fashion, jewelry, home and beyond for all the loved ones on your list. The Ultimate Holiday Gift Guide was curated by Style On The Rise, a high-profile fashion influencer.

Through a variety of distribution vehicles, including a customized digital microsite and custom-shot social media promotion, program participants saw upticks in sales, viewership on their site and reach with untapped audiences.

WWD Solution:

  • WWD featured a selection of products, varying from travel excursions to face masks
  • Every gift guide participant was included in the following:
    • Printed Gift Guide
    • Digital Microsite Gift Guide + WWD.com promotion
    • WWD’s social media platforms
    • @styleontherise social platforms
    • Dedicated Email Blast

Performance:

  • Viewers spent over 1,600 hours with our gift guide
  • TOTAL Program Impressions: 1.3MM+

Vision Expo West

This Fall, WWD Studios took over the Vision Expo West Content Studio to deliver thought leader panel discussions LIVE from the trade show floor, and streamed via Facebook LIVE to our social audience.

Through editorial mentions, a custom Twitter series and special advertorial section, WWD Studios created a full 360 partnership on behalf of the Vision Council.

Program Elements Included:

  • Custom Advertorial Section with three exhibitor brands in WWD’s Digital Daily and Custom Printed Edition
  • WWD.com Exclusive Editorial Feature
  • On-Site LIVE Panel Discussions, streamed via Facebook LIVE, with panelists secured by the Vision Council
  • Topics:
    • Eyewear Industry Leaders Discuss Business Development in an Ever-Shifting Market at VEW
    • Eyewear Designers Coco and Breezy Discuss How They Developed Their Brand and This Season’s Top Trends at VEW
    • Custom eight-part Twitter series, promoting the sessions on-site and touting the WWD x VEW partnership

The Style Dimension

WHO: Consumers and NYFW-Goers, as well as the fashion elite and influencers

WHAT: A fully-digitized content playground providing curated programming, unparalleled access to the fashion elite and revolutionary technology-themed experiences through the lens of WWD and Samsung 837, with sponsorship from Michael Todd Beauty, OGX and Amore Pacific.

WHEN: February 8th, 9th and 12th during NYFW 2018

WHERE: Samsung 837, in the heart of the Meatpacking District

WHY: To tap into designers to share their insights, advice and experiences in order to connect with attendees cross-industry, and extend the mark of fashion beyond the runway, giving a true designer experience

 

Performance:

  • WWD Style Dimension Social Media Impressions: 30MM+
  • 1,200+ Attendees for Programming and VIP over 3 days

WWD’s Festival House with NUDESTIX

WWD’s Festival House hosted a bevy of fashion/beauty/lifestyle influencers, capturing festival-themed content on behalf of NUDESTIX, our premiere Festival House Sponsor.

Influencers captured social content of all the house happenings on their channels, including Instagram, Facebook, Snapchat and LIVE platforms.

Over the course of Coachella Weekend #1, WWD hosted customized activations LIVE from the house, including:

  • A Private Yoga Session for the Influencers
  • A VIP Pool Party for the In-Crowd of Coachella
  • A Hangover Recovery Brunch at the End of the Weekend

Amongst all the activities, NUDESTIX also hosted several branding moments around the house, including:

  • Bathroom Takeover, filling the house bathrooms with tons of NUDESTIX products for the influences to use, and mirror decals, perfect for selfies
  • Itinerary Takeover, giving our influencers a taste of the festival life in all the activities above

The Festival House program generated nearly 5MM+ impressions for NUDESTIX.

 

UBM – Magic/Project

UBM’s Objective:

  • Elevate brands and exhibitors at MAGIC and PROJECT 2017
  • Generate brand excitement and unparalleled content opportunities for a number of exhibitors at the tradeshows
  • Create buzz within the retailer/buying communities
  • Connect brands with WWD Studios editors and notables
  • Mobilize a relevant and engaging social conversation
  • Produce the best content on behalf of the selected participating brands

WWD Solution:

  • Customized 360, MAGIC and PROJECT activation program, including the following elements:
    • WWD Studios Custom-Built Media Booth On-Site
    • Custom-Build Microsite to house all video and article content
    • Custom-Shot Brand Videos
    • Custom Articles and Galleries
    • Live Panel Discussions in WWD Studios Booth
    • Custom Headshot and Photo Booth Activations to generate participation and excitement
    • Custom @WWD Social Pre, During, and Post Social Promotion Plan

Performance:

  • TOTAL Program Impressions: 45MM+