Custom Storytelling

DPA Diamond Dossier

Diamond Producer Association’s Objective:

  • Generate awareness and buzz around DPA’s Total Clarity campaign including ground-breaking data and positive insights on the diamond industry
  • Bring attention to the positive socio-economical and environmental benefits of diamond mining
  • Engage consumers through engaging storytelling, bringing DPA’s report to life

WWD Solution:

  • Produce and distribute the Diamond Dossier, a 16-page Executive Briefing Report during moments such as New York Fashion Week and WWD’s Apparel & Retail CEO Summit
  • Printed Daily issue distribution of the report around NYFW shows and WWD’s Style Dimension
  • Repurpose the Diamond Dossier into a two-page custom spread, running in the Digital Daily, Printed Daily edition and

Golden Goose Custom Article

Golden Goose’s Objective:

  • Shine a spotlight on Golden Goose’s Venetian craftsmanship roots, artisanal tradition and product personalization
  • Generate buzz around Golden Goose’s Labs where shoppers can take part in the creation process for their perfect pair of sneakers

WWD Solution:

  • Produce a custom article spotlighting the craftsmanship behind the brand and Golden Goose’s Lab, running in our Digital Daily and Printed Daily edition during Milan Fashion Week
  • Re-purpose the custom piece to live as an online article on for a month

MAC Cosmetics Custom Q&A

MAC’s Objective:

  • Position MAC Cosmetics as the leader in Backstage Beauty looks at New York Fashion Week and the creator of must-try makeup trends each season
  • Leverage MAC’s backstage authority through the lens of their Artistry
  • Showcase the designers they support backstage during NYFW

WWD Solution:

  • Create a custom Q&A spotlighting MAC’s presence backstage, running in the Digital Daily and Printed Daily edition during New York Fashion Week
  • Create an engaging social media campaign on WWD’s Instagram (reaching 1MM+) consisting of:
    • 5 Instagram Galleries spotlighting MAC backstage at shows including Jeremy Scott, Brandon Maxwell, Oscar de la Renta and more
    • Instagram Stories takeover backstage at Jeremy Scott, which swiped up to MAC’s IGTV channel for more content
    • Total Social Media Impressions: 1.2MM!

GEOX Custom Articles

GEOX’s Objective:

  • Generate buzz for GEOX in the US and the brand’s technological innovation in Italian footwear
  • Drive traffic to GEOX’s new ecommerce site and the brand’s new AERANTIS line
  • Showcase the brand’s leadership in sustainability and its performance-oriented apparel as seen on the race track at Formula E’s NYC E-Prix race

WWD Solution:

  • Produce two custom stories spotlighting GEOX’s pioneering nature in Italian footwear and sustainability
  • Generate buzz around GEOX Dragon’s participation at Formula E’s NYC E-Prix race and the brand’s performance-oriented apparel through a takeover on WWD’s Instagram Stories (reaching 1MM+), led by WWD’s Style Director, Alex Badia

The Palmeraie City Guide

The Palmeraie’s Objective:

  • Spotlight the city of Scottsdale as a retail and lifestyle destination you cannot miss on your travel list
  • Define The Palmeraie retail center and establish its role in the luxury shopping community
  • Gather new tenants in the luxury fashion, beauty and technology market to add to their center

WWD Solution:

  • Custom 6-page feature that delves into all that The Palmeraie has to offer, from the shops to the restaurants, and curating a schedule of must-see experiences for potential visitors
  • Special interviews with WWD Editors and Palmeraie Executives to create one-of-a-kind quotes and anecdotes about The Palmeraie and Scottsdale as a city
  • Printed Daily issue distribution of the feature at NYFW, MFW and PFW to spread the word globally

Hong Kong Trade Development Council Style Guide

Hong Kong Trade’s Objective:

  • Position Hong Kong as an up-and-coming style and fashion destination
  • Promote eight Hong Kong based designers and their latest collections
  • Drive fashion traffic to the city of Hong Kong
  • Editorialize Hong Kong fashion in the United States

WWD Solution:

  • Custom 16-page feature separated into City Guide features to Hong Kong as a city and fashion destination, and a custom on-location editorial shoot with Style Director Alex Badia utilizing only Hong Kong fashion
  • Custom social initiatives, including designer Q&As, Stories takeover with Alex on location in Hong Kong, and a shoot recap gallery that introduces Hong Kong and its designers to our consumer audience
  • Printed Daily issue distribution of the feature at NYFW

Moncler Custom Q&A

Moncler’s Objective:

  • Generate buzz surrounding the brand’s newly-launched Moncler Genius drops program
  • Introduce the Moncler Fragments collection, including its influences and designs
  • Discuss “fast fashion” and how Moncler Genius is playing into the hype
  • Create thought leadership conversation through dialogue with WWD Studios Editors
  • Generate promotion for pop-up and event in Italy during Pitti Uomo

WWD Solution:

  • Produce a custom Q&A spotlighting Moncler’s first designer drop, running in our Digital Daily
  • Article featured images that spotlighted the first launch of the Hiroshi Fujiwara drop, as well as exclusive quotes on the collaboration
  • Instigate a WWD Instagram Stories Takeover with Alex Badia, LIVE from the Moncler drop pop-up and exclusive launch cocktail party

Louis Vuitton Custom Article

Louis Vuitton’s Objective:

  • Promote Louis Vuitton’s latest advertising campaign starring Emma Stone and increase awareness of the launch of its newest bag collection
  • Shine a spotlight on the brand’s latest additions to the classic Capucines handbag line and showcase the details of the elevated styles
  • Educate WWD audiences on the evolution and craftsmanship of the iconic handbag

WWD Solution:

  • Produce a custom article detailing the campaign and the handbag collection, running in our Digital Daily
  • Re-purpose the custom piece to live as an online article on for a month
  • Article featured images that spotlighted the handbag and showcased the overall theme of the campaign

Visit Newport Beach Custom Section

Visit Newport Beach’s Objective:

  • Ignite the conversation around the Newport Beach fashion and retail scene around NYFW timing
  • Establish Newport Beach as a key fashion and shopping destination
  • Integrate WWD Style Director Alex Badia into the project, establishing key trends that can be found in Newport Beach

WWD Solution:

  • Custom WWD Studios hybrid section of sponsored content and editorial fashion shoot
  • Section lived as a 10 page unit in WWD’s Digital Daily and Printed Daily edition during NYFW
  • Section integrates “City Guide” style pages that cover all there is to do, see, eat and shop in Newport Beach, accompanied by a custom on-location fashion shoot in Newport Beach, styled by Alex Badia and his team

Christian Lacroix Special Section

Christian Lacroix’s Objective:

  • Shine a spotlight on Christian Lacroix’s blossoming brand
  • Educate WWD audiences on the evolution of the brand into a lifestyle, e-commerce platform and new design aesthetic
  • Garner high-level exposure for Nicolas Topiol, CEO of Christian Lacroix

WWD Solution:

  • Produce a custom special section detailing the new Christian Lacroix DNA, running in our Digital Daily
  • Pages showcased sets of imagery that spotlighted the design aesthetic and pulled the section together
  • Piece featured exclusive quotes from CEO Nicolas Topiol