The Style Dimension 5.0

The Style Dimension continuously focuses on what’s new and what’s next in fashion, beauty, technology and retail, tapping into our editorial clout and arsenal of brands to encourage product experimentation, social conversation, networking amongst attendees and interactions that will yield impressions that last a lifetime.

From curated programming topics that center around behind-the-scenes glimpses, social media strategies and inspirational messaging, to on-the-floor activation moments that invite attendees to be pampered, product sample and learn about undiscovered and known brands, The Style Dimension, once again, provided unparalleled NYFW exposure and a creative hub for the masses during fashion’s most exciting time.

The Style Dimension has generated millions of impressions through program integrations including:

• Elite Programming Sessions
• Social Media Initiatives and Promotion
• Sponsorship Activations and Services
• Custom VIP Celebration
• Custom Promotional Elements and PR Pushes
• First-Ever Synergy with WeWork Now, THE experiential real estate company of the NOW

Partners: Elite Model Management, VUE.AI, Warren Tricomi Salon and Glamsquad

Performance:

• TOTAL Program Impressions: 36MM+
• TOTAL Attendees: 1,700+
• TOTAL Social Media Impressions: 29MM+

Saga Furs Breakfast

Saga Furs’s Objective:

• Shed light on the current state of the fur market and its future
• Bring awareness to Saga Furs certified and traceable production of fur, and why it’s more sustainable

WWD Solution:

• Co-host an invite-only breakfast and thought-provoking panel with Saga Furs and WWD Editors, shedding light on the sustainability of real fur versus faux fur
• Produce a spread showcasing Saga Furs as the leader in responsible fur production, running in our Digital Daily and Daily Printed edition during NYFW
• Repurpose the spread to live as a custom article on WWD.com for a month
• Produce a custom video recapping the panel, streamed across WWD’s content vehicles

WWD’s Third-Annual Festival House with PHYTO

During 2019’s festival season, WWD partnered with PHYTO to host Festival House, an abode of elite fashion and beauty influencers that created 100+ pieces of custom content on their Instagram and Instagram Stories platforms.

WWD, alongside PHYTO, curated a playground of experiences, including services, activations and happy hours for the influencers to create elevated, beauty-focused posts during their weekend in the desert.

Activations included a happy hour with custom cocktails, bathroom takeovers, custom styling sessions, on-site branding, gifting and survival kits.

WWD x Phyto hosted four different bathroom takeovers inside the house, giving the influencers direct access to styling products and tools all weekend long as they got ready for the festival. The takeovers included:

• Custom Mirror Decals
• Product Displays
• Candles with Branded Scents
• Phyto Towels for Makeup Removal
• Ring Lights for Selfies

WWD x Phyto also hosted styling sessions for all in-house influencers at a custom styling station on both Saturday and Sunday of Festival House weekend. The styling sessions provided the perfect setting for the influencers to create customized content.

Performance:

• TOTAL Influencer Content Impressions + Reach: 2.1MM+
• TOTAL Program Impressions: 8MM+

The Style Dimension 4.0

WWD, in partnership with dpHUE, Klarna, WORTH and Sparkle Bar, aimed to take New York Fashion Week (NYFW) to the ultimate level through merging the crossroads of fashion, beauty and technology. The Style Dimension 4.0 aimed to make NYFW accessible and relevant for all, including consumers and fashion’s most elite crowd, through partnerships with fashion, beauty and technology brands that have their finger on the pulse of what’s new and what’s next. By uniting our clique of notables, including editors, marketers, PR, influencers and designers, alongside eager and exciting brand partners, The Style Dimension 4.0 posed to take NYFW to the next level, creating accessible fashion content and experiences for all.

The Style Dimension has generated millions of impressions through program integrations including:

• Social Media Initiatives
• WWD Content Touch Points
• Sponsorship Activations and Custom Technology Moments
• Custom VIP Celebration
• Custom Promotional Elements
• First-Ever Synergy with Cadillac House, the auto power player’s experiential hub

Performance:

• TOTAL Program Impressions: 29MM+
• TOTAL Attendees: 1,200+
• TOTAL Social Media Impressions: 710K+

The Style Dimension 3.0

WWD, in partnership with Samsung 837 and The Estee Lauder Companies, aimed to take New York Fashion Week to the ultimate level through merging the crossroads of fashion, beauty and technology. The Style Dimension 3.0 aimed to give unlimited access to consumers through partnerships with brands that were celebrating launches of products or alignment with NYFW, while also looking for key NYFW exposure with targeted consumers. By uniting our clique of notables, including editors, marketers, PR, influencers and designers, alongside eager and exciting brand partners, The Style Dimension 3.0 posed to take NYFW to the next level, breaking boundaries like never before.

The Style Dimension has generated millions of impressions through program integrations including:

• Customized Programming and Panel Discussions
• First-Ever Fashion Show Livestream
• First-Ever E-Commerce Shopping Moments
• Social Media Initiatives
• WWD Content Touch Points at Samsung 837
• Sponsorship Activations and Custom Technology Moments
• Custom VIP Celebration
• Custom Promotional Elements

Partners: Kate Spade New York, Estee Lauder Companies: MAC, Becca Cosmetics, Origins, GlamGlow and Bumble & Bumble, Polimoda, Kenneth Cole

Performance:

• TOTAL Program Impressions: 61MM+
• TOTAL Attendees: 1,400+
• TOTAL Social Media Impressions: 29MM+

How To Make It In Fashion, Powered by Polimoda

WWD hosted a fashion career panel on the Style Dimension stage, powered by Polimoda.

Featured on the panel were Nicholas Kunz, designer/founder of Nicholas K, and Torsten Hochstatter, Creative Director at PUMA, both graduates of Polimoda.

The panel was targeted for those interested in or already a part of the fashion industry, and how the foundation of a good education at Polimoda prepped the featured designers for success.

All attendees were gifted with an inspirational/educational book from Polimoda.

The panel was streamed on Facebook LIVE and Instagram LIVE, and promoted on WWD’s Twitter page.

Performance:

• TOTAL Attendees: 115
• TOTAL Social Reach: 5MM+
• TOTAL FB Live Views: 1.5K+

Watch the Facebook LIVE Session HERE.

WWD’s Second-Annual Festival House with Sexy Hair

During 2018’s festival season, WWD partnered with Sexy Hair to host Festival House, an abode of elite fashion and beauty influencers that created 85+ pieces of custom content on their Instagram and Instagram Stories platforms.

WWD, alongside Sexy Hair, curated a content playground of activations and moments for the influencers to create elevated, beauty-focused posts during the weekend in the desert. Activations included a mimosa bar, custom styling sessions and bathroom takeovers.

WWD x Sexy Hair hosted five different bathroom takeovers inside the house, giving the influencers direct access to styling products and tools all weekend long as they got ready for the festival. The takeovers included:

• Custom Mirror Decals
• Product Displays
• Gifted Tools for Usage
• Florals with Product Accents

WWD x Sexy Hair also hosted styling sessions for all in-house influencers and WWD editors on-site at a custom styling station on both Saturday and Sunday of the weekend. The styling sessions provided the perfect setting for the influencers to create customized content.

The Festival House pool hosted customized Sexy Hair floaties and beach balls to lighten up the atmosphere, along with a ”Make Your Own Mimosa” bar with Sexy Hair-inspired juice flavors based on product ingredients.

Performance:

• TOTAL Influencer Content Impressions + Reach: 2.6MM+
• TOTAL Program Hashtag Reach (#WWDFestivalHouse and #WorkingWithSexyHair): 4.3MM+
• TOTAL Program Impressions: 7.1MM+

The Style Dimension

WHO: Consumers and NYFW-Goers, as well as the fashion elite and influencers

WHAT: A fully-digitized content playground providing curated programming, unparalleled access to the fashion elite and revolutionary technology-themed experiences through the lens of WWD and Samsung 837, with sponsorship from Michael Todd Beauty, OGX and Amore Pacific.

WHEN: February 8th, 9th and 12th during NYFW 2018

WHERE: Samsung 837, in the heart of the Meatpacking District

WHY: To tap into designers to share their insights, advice and experiences in order to connect with attendees cross-industry, and extend the mark of fashion beyond the runway, giving a true designer experience

Performance:

• WWD Style Dimension Social Media Impressions: 30MM+
• 1,200+ Attendees for Programming and VIP over 3 days

WWD’s Festival House with NUDESTIX

WWD’s Festival House hosted a bevy of fashion/beauty/lifestyle influencers, capturing festival-themed content on behalf of NUDESTIX, our premiere Festival House Sponsor.

Influencers captured social content of all the house happenings on their channels, including Instagram, Facebook, Snapchat and LIVE platforms.

Over the course of Coachella Weekend #1, WWD hosted customized activations LIVE from the house, including:

• A Private Yoga Session for the Influencers
• A VIP Pool Party for the In-Crowd of Coachella
• A Hangover Recovery Brunch at the End of the Weekend

Amongst all the activities, NUDESTIX also hosted several branding moments around the house, including:

• Bathroom Takeover, filling the house bathrooms with tons of NUDESTIX products for the influences to use, and mirror decals, perfect for selfies
• Itinerary Takeover, giving our influencers a taste of the festival life in all the activities above

The Festival House program generated nearly 5MM+ impressions for NUDESTIX.

UBM – Magic/Project

UBM’s Objective:

• Elevate brands and exhibitors at MAGIC and PROJECT 2017
• Generate brand excitement and unparalleled content opportunities for a number of exhibitors at the tradeshows
• Create buzz within the retailer/buying communities
• Connect brands with WWD Studios editors and notables
• Mobilize a relevant and engaging social conversation
• Produce the best content on behalf of the selected participating brands

WWD Solution:

• Customized 360, MAGIC and PROJECT activation program, including the following elements:
  • WWD Studios Custom-Built Media Booth On-Site
  • Custom-Build Microsite to house all video and article content
  • Custom-Shot Brand Videos
  • Custom Articles and Galleries
  • Live Panel Discussions in WWD Studios Booth
  • Custom Headshot and Photo Booth Activations to generate participation and excitement
  • Custom @WWD Social Pre, During, and Post Social Promotion Plan

Performance:

• TOTAL Program Impressions: 45MM+