Influencer Program with Micam, Mipel, and The Lombardy Region
During Milan Fashion Week and the Micam/Mipel Tradeshow Season in September 2018, WWD and FN partnered with Micam, Mipel and the Lombardy Region to host a custom influencer trip and content program, generating 325 pieces of custom content across Instagram, Instagram Stories and WWD/FN media platforms.
Micam, Mipel and the Lombardy Region, alongside WWD and FN, curated
a custom itinerary of tradeshow events and appointments, meet & greets, parties and travel excursions for three influencers to experience and create elevated, customized, international-focused posts during their week in Milan, Italy.
The influencers also spoke on a social media/fashion and footwear themed panel, moderated by a WWD Editor, at the Micam and Mipel tradeshows, showcasing their expertise in the industry and promoting their personalities.
Key highlights from the itinerary included:
- Meeting with key brands/clientele at the Micam/Mipel Shows
- Panel Discussion at the Micam/Mipel Shows
- Interviews with ItalianShoes.com
- Meet & Greet with Tommy Hilfiger
- Micam and Mipel VIP Cocktail Parties
- Leu Locati Bag Manufacturer Tour
- Moreschi Shoe Manufacturer Tour
- Museum of Shoes
- Lake Como Boat Tour
- TOTAL Influencer Content Followers: 958K+
- TOTAL Content Impressions: 3.5MM+